On the Market: What Direction is Real Estate Taking Today?

The real estate market always seems to be in constant flux. Seldom is there a situation where buyers, sellers, builders, and home remodeling businesses are able to benefit from trends in the market. While the housing market has been recovering since the recession that marked 2008 and 2009, 2019 looks to be a year filled with grow for the real estate market. More jobs, more opportunities, and more sales of homes may all occur in this coming year. If you are preparing to be a Real Estate Person or Broker, you may try this free trial question practice test to help you pass the examination in one try.

Let’s take a look at where today’s real estate market is predicted to go.

 Real Estate
Image courtesy of Stuart Miles – freedigitalphotos.net

A Buyer’s Market
Now is the time for buyers to consider purchasing the home of their dreams. Experts predict that the median price of homes will flatten before they will begin to dip once more, which means sellers will be far more willing to sell more cheaply in the current market. They will also be willing to negotiate to avoid trying to sell when the market recedes once again.

Builder’s Boom
Construction should grow as demand continues to increase. Custom home builders have already seen a significant rise in popularity. This is because more people are able to take reasonably priced loans which allow them to begin construction on the homes they’ve always dreamed of having. Renovations on existing home that include adding new rooms to homes, renovating rooms such as the kitchen, and reshaping the partitions of existing homes will also be popular in 2019 as the selling market stays stable.

Credit Woes Continue
The field of credit is incredibly complex. Concerns that the real estate market could face another recession, merges of financial institutions, and stringent guidelines on federally backed loans will make acquiring mortgage loans and refinancing even more difficult than they were to acquire in previous years. This may also have an effect on the real estate market as a whole. Closing fees and other costs associated with the cost of real estate may increase the cost of real estate as a whole.

Low Interest Rates
Rates on mortgages will continue to be lower into 2019. This is the direct result of lenders trying to facilitate more loans in a market where credit standards remain strict, and the demand for new homes remains fixed. These low interest rates are likely to persist, as a spike in rates could make it incredibly difficult for anyone to buy or sell real estate.

While the real estate market often carries a large degree of uncertainty, there are still certain trends that will likely continue into tomorrow. The need for custom homes, strict guidelines on credit, and lower interest rates are all trends that will likely continue into the remainder of 2019. The one trend that is uncertain involves how long the market will favor buyers. It may be advantageous for buyers to act now rather than later, especially if you want to receive the best value possible for your purchasing decisions.


Lamudi Kicks Off Housing Fair 2019 at TriNoma

Housing Fair

Lamudi has once again hosted another successful housing fair. This year, the number one real estate platform kicked the series off at the TriNoma Activity Center. Like previous housing fairs, the Lamudi Housing Fair in Trinoma offered an extensive selection of property offerings from some of the country’s biggest industry players. The exhibitors were SMDC, Aspire by Filinvest, Futura by Filinvest, Prestige by Filinvest, The Hauslands, Amiya Raya, Taft Properties, Robinsons Communities, BPI Family Housing Loan, Grand Monaco, Ortigas & Company, Phinma Properties, Pag-IBIG Fund, Sandari Batulao, and Suntrust.

Online Real Estate Marketing Seminars

More than property selling, the housing fair also aimed to educate and help real estate professionals boost their businesses. As such, those who were in attendance were treated to free online real estate marketing trainings conducted by Lamudi Academy’s learning development coaches. Some of the topics discussed during the two-day event were Top Online Lead Generation Channels,  Conversion of Online Leads to Sales and The Power of Lamudi.

Property Discounts and Foreclosure Auction

Exclusive property discounts were also given away to aspiring property seekers. Similarly, Unionbank also hosted a property auction at affordable price points.

Homebuying Seminars

For first time homebuyers, the Lamudi Housing Fair at TriNoma also gave prospective property buyers the lowdown into how to approach this important but otherwise challenging undertaking. Representatives from Pag-IBIG Fund talked about the agency’s End-User Financing Program while the Land Registration Authority was also present in the event to guide property seekers in their land titling concerns and questions.

Several experts in various facets of real estate also imparted their knowledge to property seekers and sellers. For instance, a talk on Property Photography was discussed, as well as Interior Design Essentials, especially for small spaces.

“The Lamudi Housing Fair is the perfect venue for those actively and passively looking to invest in a property. Each one of our housing fairs has a goal to connect buyers to the right people so they can make the right decision. By bringing together property seekers and property sellers, we are helping them understand the steps involved in the decision-making process and learn from each other. ” Lamudi CEO Bhavna Suresh said of the Lamudi Housing Fair.

“We had hoped that TriNoma would set the tone positively for this year’s run and needless to say, we were not disappointed by the turnout. The following ones will offer the same benefits, if not more, to attendees as we really want our housing fairs to provide value and worth their time.”

The next Lamudi Housing Fair will be happening on July 20 to 21 at Glorietta, followed by SM Cebu in September, and lastly, SM Mall of Asia in December.

The Lamudi Housing Fair in TriNoma was sponsored by DMCI Homes, Aboitiz Land, Land Bank of the Philippines, Land Registration Authority, Food Panda, and Red Doors, also, in partnership with Philippine Daily Inquirer Property, Business Mirror, Business World, Malaya Business Insight, The Philippine Star and ThinkBIT as official registration partner.

For more information, please visit the official website.


Note: This is a Press Release

What Brexit Means for UK Small Business Owners


It feels as if the process of the United Kingdom leaving the European Union has been going on forever.  Not only have the negotiations become interminable but the drama within the Houses of Parliament is something straight out of the Game of Thrones.

Whilst the political intrigue helps to sell newspapers it does little to help small business owners from the Midlands to the Highlands – many of whom are trying to determine how the UK’s divorce from the EU will impact everything from hiring to purchasing.

As such the question on the minds of many business owners is what sort of impact will Brexit have? Granted, the situation remains fluid with pundits proclaiming everything from a deal is almost in place to collapse of the British economy. With that in mind, here is some insight as to what Brexit means for UK economy – specifically small business owners.

Import Taxes are Likely to Change

It doesn’t matter if you are importing cheese from France or used auto parts from junk yards in Houston, Texas, the spectre of Brexit is likely to lead to an uptick in import taxes – even if it is only in the short-term.

The reason is that the UK has operated under the trade rules of the EU for roughly 40-years and during that time Her Majesty’s government has become overly reliant on the rules created in Brussels and not Westminster.

Whilst some of this is to be expected – after all, the EU is an economic community first and foremost – Brexiters saw this encroachment as an erosion of the nation’s sovereignty. However, what many leave supporters failed to recognize is that there is likely to be a period where the Customs and Revenue departments will either lack clear guidance on what rules to follow or will default to laws which pre-date the UK’s entry to the EU.

In either case, this is bound to create a vacuum whereby the taxation of imports is likely to go up. Even if this is in the short-term, it will particularly impact small business owners as they have fewer resources to cushion the blow from rising costs.

Granted some of this increase in duty tax and VAT will be passed on to the customer, but this also risks driving said customers into the arms of larger businesses – many of who are in a better position to renegotiate prices in the face of higher taxes.

Small Business Financing

A potential unintended consequence of Brexit will be its impact on funding for small businesses. This is because programmes such as the European Investment Fund (EIF) to where able to deploy billions of pounds in investment for small businesses in EU member countries, such as the UK.

However, time is running out for UK business owners to take advantage of this programme and to date, the Government has given little guidance on its plan to offer a replacement.  

According to the Economist, the EIF had invested nearly £2 billion in the UK since its inception but the void left by the absence of this funding could not only impact today’s small businesses but also would-be entrepreneurs and the long-term impact could be a significant loss in tax revenue from these new and growing businesses.

Yet, the outlook is not all doom and gloom as programmes such as SEIS (Seed Enterprise Investment Scheme) and EIS (Enterprise Investment Scheme) will continue to provide tax relief for investors of early-stage companies and whilst this won’t bridge the gap it will help to ease the blow.

Changing Tax Landscape

It doesn’t matter if you are the CEO of BT or running an independent pharmacy outside Cardiff, you should expect changes to the corporate tax code. Whilst most economists believe the changes might be beneficial to businesses in the short-term. For example, a reduction in the corporate tax rate would help most small business owners.

However, it remains unclear how such a reduction in revenues would impact government services and this could impact the customer base of many small businesses.  This uncertainty could lead to a reduction in consumer spending and this could have a dramatic impact on the cash position of many small businesses.

Psychological Warfare

The British are known for their ability to carry on through adversity, it remains unclear how successive generations which have grown used to the relative ease of travel and trade afforded by EU membership will cope with life after Brexit.

As such, many are asking whether the British are ready for Brexit? Whilst this is largely a matter of psychology, the fear would be that the potential negative impacts of Brexit would impact consumer confidence.  However, we won’t really know if this is the case until next year as such small business owners across the country are wise to keep calm and carry on.

Image credit: publicdomainpictures.net

Understanding the Biggest Challenges Faced By Small Businesses

small business

No matter what line of business you are in, you’ll most likely share the same challenges that other small businesses do. Even though it may seem that different businesses have varied problems, on the face of it that may look true, but underneath it, all the challenges any small business owner faces are the same.

In our experience, once business owners scratch beyond the surface to recognise the core challenges, they can go about creating adequate solutions. This is why we are listing some of the most common issues here, with our advice on how to overcome them.

Creating Cash Flow

Getting your business off the ground and settled into a steady flow often involves massive injections of cash coming from all angles. Generating a stable cashflow can be one of the trickiest challenges for a new small business. As a solution to this, you can try online invoices, meaning that funds can be deposited directly into your bank account, saving a lot of time chasing payments.

Minimising Operating Costs

Naturally, the goal of any business is to earn a handsome profit. This will not be possible if you have huge overheads to pay off that has to come from your turnover. One way to ensure that your business can grow and still remain possible is to be prudent with operating costs.

As well as costs for physical items, such as buying inventory or equipment, renting premises, and paying wages, there may be hidden costs you hadn’t thought about, such as merchant fees for credit card payments. Wherever possible, try to minimise all these kinds of operating costs, whilst still providing the best service to your customers.

Managing Time, Team, and Clients

Whilst these three entities may require different tactics to manage effectively, for companies like www.receptionhq.com, it is one of the biggest gripes they hear about from small business owners. There is no doubt that every small business would add an extra hour to the day if they could, but since the days are not 25 hours long, this is not possible. Companies have to find a way for efficient time management in the way that suits them in the most effective way.

Managing people is different from managing time, but still requires ample foresight and planning. You must arrange your team in the same way that you might order your time, since having a productive workforce will help your business thrive. Business owners should try to juggle their employees to ensure they are extracting the best attributes from each team member.

The final grievance we hear about from small businesses is how to manage their clients. All organisations need to be customer service focused these days in order to get the edge over their competitors. This is not always easy for small enterprises, which is why we thoroughly recommend outsourcing some of your customer service processes.

Get Help From the Professionals

There are companies that provide a complete online reception service, including answering calls 24/7 if you require it, and they can also forward any call for you to accept it straight away, or one of their receptionists will immediately send you a message. If you are experiencing any trouble with the customer service end of your business, then you can contact the company to see how it can help your business to level out this end of your operations. Many small businesses overlook the importance of having the front end taken care of, but the use of an outsourced service can easily be offset by the benefits that virtual receptionists bring.

Order Fulfillment: Your Guide to Shipping Strategies for Customer Retention

customer retention

Most businesses worry about maintaining their customer base, and the last thing they want is for shipping of goods to let them down at the last hurdle. Failure to deliver orders has a knock-on effect on the whole sales process. As a vendor, you may have upheld your end of the bargain, but then the shipping is unsatisfactory and can lose you customers.

One way to get around this problem is to outsource your delivery strategy to pick and pack specialists. This will help you retain your customers.


Why is retaining customers important?

Customer loyalty is important for any business as it means you can avoid unnecessary marketing costs to bring in new customers. More than this, it is important to have good customer retention so that your business can build a good reputation.

If word gets out that your customers quickly move on from your brand or product, then people are going to ask why. It would be a shame if shipping was that main thing holding you back from complete customer satisfaction.

Remember that selling to an existing customer is much more likely than attracting an entirely new customer to your business to try a new product. Therefore, maintaining customer loyalty is vital. Not only are the chances of increased revenue higher with existing customers, it will help you get new customers by having a strong loyalty base.

Keeping customers has an exponential effect on the revenue of your business, and that’s why a smart shipping strategy shouldn’t be left to fall by the wayside.


Ways to Keep Your Customers

The question then is, how best to go about customer retention strictly through your delivery options? In this case, you should consider a pick packer fulfillment service. By outsourcing this logistical arm of your business, you can have peace of mind that customers will receive exactly what they ordered, on-time, and free from damage.


Why Choose an Order Fulfillment Service?

The time spent on after-sales support will be dramatically reduced, at the very least, but more importantly delivery of goods in this way will help boost consumer confidence, and in turn, will lead to repeat customers.

A good quality fulfillment service will also use good quality packaging. This also leads to greater satisfaction at the receiving end and will encourage consumers to purchase goods from you again. When you outsource your delivery to a pick and pack service, you’re also getting them to do the packaging for you.

Most important for bolstering repeat business is on-time delivery of your customers’ orders. Receiving goods in a timely fashion and when expected will build trust in your customer base and will make them return to order from you time and time again.


Delivery Service You Can Rely On

Most customers expect fast shipping but also order accuracy. If you leave this part of your business to a pick and pack fulfillment service, you can almost be guaranteed that all your products will be delivered to your customers quickly and accurately.

Lastly, this kind of shipping strategy will promote brand loyalty because of the image it gives off that your business delivers on its promises. This kind of trust is vital for creating customer retention. Once you find a way to keep customers on board, then your business will go from strength to strength after that point.

It makes a lot of sense to invest in a pick and pack fulfillment service if you’re serious about customer loyalty when there is a lot of competition around from other vendors.

Building Even Bigger Business With An Effective Call Answering Service

call answering service

A good call answering service can save your business a lot of time and help your staff regain focus where most needed. If you are in a large enterprise and are still considering recruiting out-of-office help, there are several benefits for you doing so.

The trouble is in not knowing what it is specifically you need help with. As there are so many different options available underneath this core service, it’s good to go in with a concrete idea.

Sometimes, it’s hard knowing where to start which is why it’s great you’ve stumbled across this article. We are going to look into some ways you can find the perfect answering service that fits your large business. It all starts with finding a renowned provider such as the effective Office HQ Australian call answering service.


As a larger corporation, you are looking for something more permanent…

You have the choice between an overflow versus virtual solution. Whilst overflow may be great for busy professionals and expanding businesses, you are already playing big. You need the next level up and opt with virtual.

This option doesn’t just handle the overflow phone calls but the company will have receptionists dedicated to taking calls during office hours. This is perfect if you don’t have enough staff manning the phones or employees who are overloaded with work.

These receptionists are full-time and trained very well to know your company inside out. It gives the impression you also have a larger team on board and will ensure no call goes unanswered.


Think About A Switchboard Solution

This is a higher tier option for bigger companies that will really help the business keep up with the pressing expectations. It will provide not only call cover but extra customer service on top. The organisation will tap into a powerful team of full-time receptionists who answer all calls as though they are in the building.

They will also have full access to your switchboard meaning they can transfer important calls and deal with every query effectively. It’s the perfect solution if you wish to outsource the majority of your calls and customer service.


24/7 Access

If your company relies on being available around the clock, you’ll want something that caters to this. You can get access to a call answering service that picks up calls on bank holidays, during the early hours of the morning and more. This will give you a consistent line of communication with your customers. Powerful stuff!

Choosing one of these solutions will really help any big business. It can take your communication with potential and existing clients to the next level. Doing so can have a huge impact on your business as you watch it expand and continue to grow.


8 Tips For Successfully Managing An Exhibition Stand

Exhibition Stand

Managing an exhibition stand can be exhausting, hard work. But, it’s a great way to network and garner prospective clients. So, you need to make the best of it.

That’s why we’ve put together these ideas to help you make your investment in exhibitions more profitable and rewarding, and ensure you manage your stand with success.


1. Don’t Go Alone

Running a stand is a full-time job during the event, and you should never leave your stand unattended. Even if you’re a sole trader, take someone with you to help man your stand.


2. Dress Accordingly

Event venues can be extreme – too hot or too cold. They can suffer leaks and wind, too, if something goes wrong. So, make sure you dress comfortably but appropriately for your visitors and peers.


3. Be Timely

This isn’t just about getting there early enough to get a good parking, but you need time to set up properly and make sure things like cables and materials are out of sight before visitors arrive.


4. Go Over Your Checklist

Remember that carefully prepared checklist? Go over it. It should include enquiry sheets, a record book, and what actions to follow when you meet prospective clients. If you’re going to be selling items from the stand, make sure you have pens, notepads, and power-point adapters, as well as sales material.


5. Your Stand Display

You’ll likely have a few ideas on what does and doesn’t work best for you, and you can learn a lot from other exhibitors, too. But, make sure your stand is not cluttered and focuses on what you offer and what you specialise in. You don’t want to put too much on display, either, as it can quickly become meaningless noise. Make sure your well-lit displays are eye-friendly and appealing to visitors’ senses. For great ideas for your stands, visit https://www.aspectexhibitions.co.uk/ today.


6. Don’t Pounce on Visitors

Some exhibition visitors will know what they’re looking for, and if you don’t scare them away, they’re likely to tell you. Many others might not know what they’re looking for, well, not until you tell them what you have to offer. But, try not to pounce. Stay away from “can I help you?” types of questions which can chase visitors away. Rather, engage eye contact and smile. If it’s returned, ask a neutral question, even about the weather! Keep in mind that most people like to buy from people they like, so you want to create a rapport.


7. Have Something to Offer

It’s a great idea to offer serious visitors to your stand a little something, be it relevant, memorable or even a keepsake.


8. Learn from Others

Finally, learn from your existing customers. Take note of what they like and what they don’t from previous events. Ask similar suppliers what works for them. And, ask exhibition organisers for their thoughts. After all, their interests will mean you’re likely to exhibit at their future events, so they should be happy to tell you who attended previous exhibitions and what the feedback was.


Take note of the advice we shared and rest assured that you’ll be able to do well in your next exhibition or business event.

5 Benefits of Being a Franchise Owner

There are some people out there who want to start their own business, but it might be smarter to buy into a business that is already doing well and become a franchise owner.  Rather than risk starting your own business which might go bust, you could buy into a business that is already booming. Fast food franchises, such as Quiznos, Subway, Checkers and Wendys often allow individuals to buy into the franchise, and you can therefore own your own Checker’s franchise, for example. You would own a specific location, and you would pay an ongoing franchise royalty out of your location’s sales to the corporation (such as the Checker’s and Rally’s corporation, for example). Outside of the agreed-upon royalty being paid to the franchise corporation, you would keep the remaining profits from your franchise’s sales.  You get to piggyback off a popular brand’s established success, and simultaneously learn how to run a business. Here are 5 benefits to being a franchise owner:


1. It’s low-risk, as you can easily research the franchise to see if it’s a good investment. Investing in a franchise is a safe bet, especially if you do your research and check to see how strong that franchise’s brand power is, how well that franchise is doing (in a general sense) and how popular the food is, for example. If your findings prove that this franchise is in good standing and gets positive reviews from customers, chances are it’s not going to be a super risky investment. Many franchises are tried-and-tested, popular businesses that have grown without your involvement. You just get to step in at the right time, and ride the coat-tails of a successful business.


2. A lot of the work is already done for you. The franchise has already figured out the best marketing techniques, the best promotional practices, and they’ve tested visuals so they have the store signage down, logos perfected, etc. The franchise also will supply you with detailed guidance and instructions for running a store. When you own a franchise, so much of the work is done for you, and a huge component of what makes owning a business a headache is relieved for you. Plus, franchises have brand power, and customers already recognize and love them – so becoming ‘known’ is another thing that is done for you.


3. You get to be your own boss and work for yourself. Rather than deal with the current job market or work for someone else, as a franchise owner you get to be your own boss and control your own schedule. As a franchise owner, you’re the boss and you’ll become very motivated to succeed, since the profits from sales (outside of the royalty) are all yours. Being your own boss is a huge advantage, because you can’t be fired and you don’t have to put up with unfair treatment from an employer.


4. You’ll always be supported. The franchise corporation will always support its franchise owners. They’ll help you negotiate deals to get lower prices on equipment, they’ll answer questions, they’ll give you advice, and they’ll give you ideas. It’s nice to be part of a bigger corporation, because the support is always there. Since the franchise corporation wants you to succeed, they’ll be motivated to help you should you need extra support.


5. It will teach you how to run a successful business. Owning a franchise will teach you how to run a successful business. All of the instructions, guidance and advice that comes to you from the franchise corporation is coming to you from experts who have tested out the best methods and come up with the best business plans. That’s why owning a franchise truly teaches you how to run a successful business, so that if you do want to start your own, you’ll be an expert when the time comes.


Photo by Nick Youngson CC BY-SA 3.0 Alpha Stock Images

Handy Advice For A Safer Workplace


Accidents do happen but there are ways to make sure they happen less. No one thinks they are going to be the one to get hurt but it’s key that everyone practices health and safety methods in the workplace to create a safer environment for everyone.

There are plenty of simple things you and your workers can do to promote a less-accident-prone environment. Whether it’s on a construction site or in a warehouse, following the tips outlined in this article could save a lot of pain and hassle in the long-run.

For example, ensuring you have enough hi vis reflective coats for all your staff members is something simple but it can literally save someone’s life. From what workers wear to the habits they practice, discover the best tips you can promote a safer working environment for everyone.



  • Use bright HV clothing – When possible, the clothing should have a retroreflective material to increase the workers visibility. This is essential for environments where staff operate machinery or in high-traffic areas. Protective clothing of any sort should meet an industry standard and never be a cheaper alternative. Other safety equipment such as goggles, steel-capped boots and gloves should also be worn depending on the nature of work being done.
  • Foster good communication – This way people can inform senior members of staff when a situation is unsafe. Supervisors should also be extra vigilant and aware of the surroundings. This way, they can alert workers of any activity and prepare them for potential risks.
  • Promote safe use of equipment – Using equipment properly sounds simple but is an area that often gets overlooked. Ensuring staff know how to correctly use the equipment to prevent injuries will contribute to a much safer environment. Make sure your employees participate in an OSHA 10 hour course for general safety.
  • Undertake regular checks – Checking and maintaining equipment will ensure it’s safe for everyone to use. It’s key to do this on a regular basis.
  • Look out for trip hazards – Something as simple as tripping can really injure people and cause lots of pain and legal hassle. It’s a good practice to be observant to spot spillages or potential trip hazards. You as well as other staff members should all be on the lookout for dodgy flooring, anything lose that can fall or cave in as well as other red flags on the site.
  • Keep higher objects secure – To prevent the risk of things falling and hurting workers, it’s good practice to ensure that everything is stored away securely.
  • Unblock emergency exits – Keeping exits and the work area in general as clean and clear as possible is wise. Less clutter means less chance of accidents happen and contribute to a more productive workforce.
  • Have staff take regular breaks – Simple yet often overlooked, this can contribute to more focused workers who are more able to stay alert to potential hazards.


Even though it’s everyone’s responsibility to keep the workplace safe, as a manager, the liability will ultimately rest with you. This means applying these tips will save a lot of trouble and potential mishaps whilst promoting a safer environment.

Useful Tips to Establish a Market Presence in Singapore

Singapore is among the most attractive sites for businesses. Local as well as global business persons are attracted towards Singapore’s market to expand their business. It is imperative for business organizations to build a brand and mark a presence to earn a profit in this crowded market.


Here we are sharing some basic rules and tips for establishing a market presence in Singapore.

Choose a narrow target – The biggest mistake most companies do while trying to build a market presence is choosing a wide range of target audience. When you are trying to target everyone you are actually targeting none. Choose a narrow target and work rigorously to attract that small fragment of the market. Once you have built a loyal customer base you can gradually widen your area of the target.

Understand the trends of Market – Before diving heads on, you should understand the specifics of the Singapore market trends of your industry. Unless you don’t understand the market you won’t be able to plan intelligently for filling the gaps with your product or services. Creating any marketing strategy without understanding the market is similar to jumping in a sea without learning about tides and waves.

Make bonds with complementary businesses – Don’t stay confined to your own industry; look beyond the limits to search for some reliable partners. Try to enter into a partnership with the businesses that are complementary rather than competitors and have a strong customer base. This type of collaborative relationships is beneficial for both the parties as each of them get a share from other’s customer base without losing their own.

Be a part of business associations – Singapore has a large number of chambers of commerce and other business associations. Make sure to be a part of such groups to leverage the benefits of shared knowledge and business opportunities. However, choose the one that resonates with your business industry and participates actively in the networking events.

Embrace Social Media – Today no business can think of survival let alone building a brand without a strong Social Media presence. It is the best place for earning word-of-mouth recommendations from your customers for attracting the prospective ones. Engage with your customers to stay in the sight because once you are out of sight you’ll go out of mind.

Build a collaborative relationship with the influencers – In this competitive market, it is not enough to keep bragging about your product or services. Search the influencers who are followed by your target audience and build collaboration with them. Do you know a YouTube channel followed by most of your target audience? Ask the person behind the channel to mention your brand in their videos. All social media platforms have such influencers, you just need to search and collaborate with them.

Focus on Inbound marketing strategies – With 97.05% literacy rate almost the whole consumer market of Singapore is educated. And, so it is tough to lure customers in the conventional style of marketing where you push customers into buying your product or services. The best way to reach such educated target audience is the method of inbound marketing where you educate the customer about your industry and leave it upon their fair judgment to choose you as the best.

Get actively involved in community activities – You can’t earn loyal customer base in Singapore simply by advertising your product or service as there are a huge number of businesses doing the same. You need to take the less traveled road by businesses to be visible to your target audience. Get involved in community services and public events to create an emotional bond with your target audience.

Don’t forget or ignore your existing customers – Last but not the least. It is natural to be enthusiastic about attracting new customers but don’t forget the existing one in your enthusiasm. Organize contests or give-away programmes online for your loyal customers. It does not need to be a physical prize; featuring the best reviewer on your business page or thanking the most active participants of social media is enough to make your customers believe that you care for them. If someone has a complaint, listen to it intently and try to resolve it.

All these tips will help you make a market presence in Singapore. But, if you need more strategic and full-proof plans for creating a strong market presence then you should contact some expert strategists. The experts at  https://www.e-sandhurst.com/ can surely help you attain your desired goals in the Singapore market with their long-earned experiences of the markets of Singapore.